CONSULTING
Technical
PRODUCT DEVELOPMENT
Strategic
PRODUCT MANAGEMENT
Without professional technical product development, a product either cannot be produced, it doesn't sell as expected or there are a large number of returns or customer complaints. Costs suffer as a result, together with the image of the brand. To avoid this, Melinsky offers comprehensive consulting and problem solving on the subject of technical product development. Their approach combines design with technology: aesthetics and functionality, quality and perfect fit, emotion and innovation.
What are your needs? Where do you need support and want to save time?
Melinsky's aim is to provide you with my expertise along the entire product life cycle in order to generate sustainable market success. In this way, I help you to save valuable time and capacity and reach your goal faster. I support you in optimizing your collection management and processes, developing your marketing and portfolio strategy, identifying new market opportunities and developing innovative product ideas. Melinsky's top priority is to provide hands-on support tailored to your individual needs.
In which area do you need professional advice?
Let us raise your brand together to a new level and realize your vision.
SERVICES:
01
Technical
Product development
Exclusive pattern consulting
Fitting management:
Fit optimization: Discussion of fit problems including fitting sessions and problem solving
Fit expert for larger sizes
Consulting for size charts
Quality management:
Optimization of workmanship techniques according to latest standards
Definition of workmanship and quality standards for manufacturers
Examination of quality problems and customer complaints, including problem solving
Concepts for reducing the returns rate
Development of molded forms for foam cup bras and molded bras
Conception and active support for international production relocations:
Reproduction of identical products and fits
Sourcing of identical fabrics
Access to my network of material suppliers or manufacturers
02
Strategic
Product Management
SERVICES:
Collection management/Category management:
Assortment review/analysis
Creation of requirement profiles and customer usage analysis as well as the resulting collection framework plan
Creation of a pricing strategy including achieving target margins
Support up to the product launch
Conception and development of new products, product fields, portfolio strategies and markets
Competitor and/or market analyses tailored to your needs
Definition of suitable KPIs to measure product success
Development of a marketing strategy in line with your brand or redefinition of this:
Creation of global market launch strategies
Brand identity with development of marketing concepts, advertising campaigns/photoshooting concepts
Corporate identity:
Logo/branding design
Packaging/label design
Expertise on the different customer needs in a variety of international markets
SKU reduction: solutions for capacity problems in the warehouse
Innovation meetings: brainstorming consulting that gives you a different perspective on your business and inspires you with new ideas
Process optimization throughout the entire product life cycle
Establishment of product management structures in your company
03
Seminars
Discover customized training courses, webinars and seminars tailored to your needs. Dive deep into the world of collection development - from the design process, strategic collection management, executing a fitting session, production, workmanship or any other topic. Gain insights into the latest standards, trends and innovative techniques to integrate them directly into your work.
SERVICES:
Targeted training or further education for more Lingerie expertise
Design and content individually tailored to your needs
Are you new to the Lingerie business and need help getting started or support during the process?
What are your needs?
Let us discuss this in a free consultation session.